+753% increase in conversions & record sales

SM Gauge had been running Google Ads for a number of years with some success. The foundations were in place, but the setup hadn’t evolved much, and there wasn’t full visibility on what was driving results.

When we took over the account in September 2023, we made the following changes:

• Rebuilt the conversion tracking framework to capture meaningful enquiries

• Restructured the campaigns to improve efficiency and align with business goals

• Introduced simplified reporting – clear, jargon-free, and focused on what matters

The most impressive results came in Q2 and Q3 of 2024:

• A 753% increase in conversions in Q2

• A significant drop in cost per conversion during the same period

• Followed by a further 151% increase in conversions in Q3

• With cost per conversion halved again

• All achieved without increasing spend

For the first time, SM Gauge could see exactly where their leads were coming from – and make confident decisions with data to back them up.

All of this has led to a significant uplift in sales, with June 2025 being their best month yet! We thoroughly enjoy working with the super friendly team at SM Gauge and look forward to building on this success together.

“Both Jenny and Kath are extremely knowledgeable and really know their stuff. Very helpful and amiable, they’ve definitely helped to increase the success of our Google campaigns and overall website traffic. I would thoroughly recommend Bright Sprout.”
–  Jamie Woodcock, Sales Director, SM Gauge