Step up your social media strategy and start using Pinterest to help grow your business
Why? With over 400 million monthly active users worldwide, Pinterest can be used to showcase your business’s products and services.
By using Pinterest as part of your marketing strategy, you can greatly increase your visibility, tell your brand story and, ultimately, generate leads and sales by driving traffic to your website. In this blog, Bright Sprout are going to share our tips on harnessing the power of Pinterest to help grow your business.
Table of contents
What is Pinterest
Pinterest is a visual discovery and bookmarking platform that allows users to find, save, and share ideas, images, and videos. The platform was launched in 2010 and has since grown to over 400 million users worldwide.
People can create boards based on their interests and hobbies, and then “pin” images or videos to those boards. Pins can be saved from the web using the Pinterest browser extension, or from within the Pinterest app itself. Each pin links back to the original source, such as a website or blog.
Pinterest is primarily a visual platform, and it is often used to find inspiration or ideas for recipes, fashion, home decor, travel, and more. The platform uses a search algorithm to surface relevant content to users, based on their search queries and interests.
Pinterest can also offer huge benefits for businesses. By publishing good quality and engaging image-based content, you can attract new customers and build strong relationships with your current ones. The platform also offers advertising options, including promoted pins and sponsored content.
Continue reading to find out how Pinterest can help your business grow.
How can Pinterest help grow my business?
There are multiple reasons why you should consider using Pinterest as part of your marketing strategy. Here are five key ways in which Pinterest can help to grow your business:
- Increased visibility:
Pinterest is a popular platform with hundreds of millions of users. By creating a presence on the platform, you can increase your visibility and reach a wider audience.
- Visual storytelling:
Pinterest is a visual platform, which means it can be an effective way to tell your brand’s story and showcase your products or services. Use high-quality images, videos, and graphics to create engaging content that resonates with your target audience.
- Traffic generation:
Pinterest can drive traffic to your company website as each pin links back to a specific webpage. By creating pins that link to relevant blog posts, product pages, or other content on your website (backlinks), you can increase website traffic to help generate leads and sales.
- Advertising options:
Pinterest offers various advertising options that you can use to reach your target audience, such as promoted pins, promoted video pins, and sponsored content. This can be an effective way to reach a specific audience and increase engagement with your content.
- SEO benefits:
Pinterest is a great tool for SEO. By using relevant keywords in pin descriptions and board titles, and by linking back to your website, you can improve your search engine rankings and increase visibility.
In summary, by using Pinterest as part of your marketing strategy, you can increase visibility, tell your brand story, drive traffic to your website, improve your search engine rankings, and generate leads and sales.
But let’s take a more in-depth look into why Pinterest is great for SEO.
Why is Pinterest great for SEO?
Pins with good quality images or videos that include relevant keywords will help to increase repins and engagement from users. When a user repins, the original source link remains attached to it, this helps to drive more traffic to your website. As more people view and interact with your pins, it increases the number of links pointing back to your website and boosts its visibility in Google and other search engines. Over time, this increased visibility will lead to higher SEO rankings.
Below we have provided a further breakdown of the ways in which Pinterest can be good for SEO:
Overall, by optimizing your Pinterest presence and using it strategically, you can improve your SEO and increase traffic to your website.
All great news, right? We bet you’re wanting to jump straight in and give this Pinterest malarkey a whirl. Not sure where to start, however? Let us give you a quick run through on using Pinterest so that you can start to reap all the amazing rewards that we’ve listed above!
How do I use Pinterest?
If you want to use Pinterest as a business, here are some simple steps from Bright Sprout to help you get started:
- Create a Pinterest business account: If you don’t already have a Pinterest account, you can create a new one specifically for your business. To do this, go to pinterest.com/business/create and follow the prompts to set up your account.
- Optimize your profile: Once you have created your Pinterest business account, you should optimize your profile to make it easy for people to find and follow you. Make sure your profile picture and bio accurately represent your brand and be sure to include a link to your website.
- Create boards: Boards are a great way to organize your content and make it easy for people to find what they’re looking for. Create boards based on your business’s products, services, or interests, and add relevant pins to each board.
- Create and share pins: Pins are the visual bookmarks that users save to their boards. To create a pin, you’ll need an image or video and a link to the content you want to promote. You can also add descriptions, hashtags, and tags to your pins to make them more searchable.
- Engage with your audience: Like any social media platform, engagement is key on Pinterest. Respond to comments and messages, follow other accounts in your industry, and re-pin and like other people’s content to help build relationships and grow your following.
- Analyse your performance: Pinterest offers analytics tools that can help you track your performance on the platform. Use this information to optimize your content and strategy over time.
And there we have it! We hope that you’re now feeling more confident about harnessing the power of Pinterest to grow your company. If you need further guidance, however, us Bright Sprouts are here to help.
How can Bright Sprout help me with Pinterest?
Whether you’d like an expert to run your Pinterest and other social media accounts, or training on how to maximise your platforms, we’ve got you covered.
Our packages are always based upon your specific requirements so that you are never paying for something you don’t need.
If you’re ready to take your social presence to the next level, give us a call on 07518 716890 or fill in our contact form to have a friendly chat about how we can help.