A Complete Guide To Pinterest Ad Specs And Formats.

Unlock Pinterest’s potential: Master ad specs and formats for standout campaigns that drive results.

Quick Answer:

Pinterest ad specs include Promoted Pins, Video, Carousel, Collection, Shopping, Idea, Showcase, and Quiz Ads, with specific image and video dimensions, file sizes, and formats for optimal display and engagement.

Key Takeaways:

  • Pinterest offers a variety of ad formats including Promoted Pins, Video Pins, and Carousel Ads, each tailored to different marketing goals such as brand awareness, engagement, or direct sales, with specific technical requirements like image resolution and aspect ratios to ensure optimal display.
  • Setting up effective Pinterest ad campaigns involves defining clear objectives, targeting the right audience, creating compelling visuals and copy, managing budget with cost control and bidding strategies, and scheduling ads for peak user activity to maximise impact.
  • Measuring and optimising ad performance is crucial, involving tracking key metrics like click-through and conversion rates, using Pinterest Analytics for insights, conducting A/B testing to refine strategy, and applying optimisation techniques to improve return on investment (ROI).

When diving into the world of Pinterest advertising, it’s crucial to pick the right format for your ads. Each type has its own strengths, whether you’re aiming to boost brand awareness, drive engagement, or secure direct sales. Let’s explore the various ad formats Pinterest offers and how they can align with your marketing objectives.

Understanding Pinterest Ad Formats

An Overview of Pinterest Ad Types

Promoted Pins are the bread and butter of Pinterest ads. They look like regular pins but have a mighty reach. Rich Pins provide more context by showing extra information directly on the pin, ideal for recipes, articles, and products. One-tap Pins streamline the process, taking users straight to your site. For a more dynamic approach, Promoted Video Pins capture attention with motion, while Promoted Carousels allow multiple images in one ad, perfect for showcasing a range of products. Lastly, Promoted App Pins encourage users to download your app without leaving Pinterest.

The Specifics of Standard Image Ads

Standard Image Ads are a visual treat on Pinterest. They should have an aspect ratio of 2:3 to avoid being truncated. A resolution of at least 600×900 pixels ensures your images look crisp. Keep the file size under 10 MB and use image formats like JPEG or PNG for best results. These ads can make a strong visual impact, so choose your images wisely.

Video Ads: Standard and Max Width Options

Video ads come in two flavours: standard and max width. Standard videos blend in with other pins, while max width spans across the feed, giving you more room to impress. Videos should be between 4 seconds and 15 minutes long, but shorter ones often perform better. Aim for an aspect ratio of either 1:1 or 9:16, use a high video resolution, and stick to MP4 or MOV file types.

Carousel Ads for Showcasing Multiple Products

Carousel Ads let you display up to five images for users to swipe through. Each image can have its own title and landing page link, making it a versatile tool for highlighting different products. Ensure your images are consistent in quality and style for a smooth carousel experience. Stick to the recommended file requirements to ensure your carousel works without a hitch.

Collection Ads: A Narrative Approach

Collection Ads are like a mini-catalogue, telling a brand story or showcasing a product range. They require a main image or video followed by three smaller images. This layout lets you craft a narrative around your products. Pay close attention to the image specifications to ensure your collection ad tells a compelling story.

Shopping Ads: Direct Path to Purchase

Shopping Ads make buying a breeze by linking directly to your online store. They pull product images and details from your product catalogue, allowing users to shop without leaving Pinterest. Use product tagging to highlight items in your pins, guiding users straight to the checkout page of your website.

Idea Ads: Fostering Creativity and Engagement

Idea Ads are all about inspiration and user engagement. They’re designed to spark creativity and encourage users to try new things. These ads should be rich in content and visually appealing to stand out. Follow Pinterest’s content criteria to ensure your idea ads resonate with the platform’s audience.

Showcase Ads: Brand-Centric Displays

Showcase Ads are your brand’s billboard on Pinterest. They offer various customisation options to present your brand’s story or product line in the best light. Incorporate strong branding elements to create a memorable display that captures the essence of your business.

Quiz Ads: Encouraging User Interaction

Quiz Ads are a fun way to engage with your audience. They invite users to answer questions, offering a personalised experience. This interactive format can also be a goldmine for data collection, providing insights into your audience’s preferences. Ensure your quiz is engaging and relevant to encourage participation.

By understanding the specs and formats of Pinterest ads, you can craft campaigns that not only look great but also drive your business goals forward. Remember, the right ad format can make all the difference in capturing the attention of your target audience and achieving your marketing objectives.

Pinterest Ad Specifications Detailed

Creating Pinterest ads that stand out and perform well requires a good grasp of the platform’s ad specifications. This section delves into the technical details, ensuring your ads not only meet Pinterest’s requirements but also capture the attention of your target audience with their visual appeal and seamless functionality.

Image Ad Requirements: Dimensions and File Sizes

For image ads, the devil is in the details. Here’s what you need to know:

  • Image Dimensions: The optimal aspect ratio is 2:3 (1000 x 1500 pixels). This size ensures your ad displays fully without being truncated.
  • File Size: Keep your images under 10 MB to balance quality with load times. Large files can slow down the loading process, which might turn users away.

To optimise your images, compress them without losing quality. Tools like Adobe Photoshop or free online compressors can reduce file size while maintaining the crispness of your image.

Video Ad Specifications: Length, Aspect Ratios, and Quality

Video ads can be particularly engaging if done right. Pay attention to these specs:

  • Video Length: Videos should be between 4 seconds and 15 minutes. Shorter videos tend to work well for quick messages, while longer ones are great for storytelling.
  • Aspect Ratios: The recommended ratios are square (1:1) or vertical (9:16 or 4:5). These fit nicely into the Pinterest feed.
  • Video Quality: Aim for a minimum of 720p to ensure your video looks sharp and professional.

A high-quality video can make a lasting impression, so invest in good production values to enhance the viewing experience.

Carousel Ad Guidelines: Image Count and Viewing Options

Carousel ads are interactive and allow users to swipe through multiple images. Keep these points in mind:

  • Image Count: You can include 2 to 5 images in a carousel ad.
  • Viewing Options: Users can swipe through images or click on thumbnails, so ensure each image is compelling on its own.
  • Image Transitions: Smooth transitions are key. Test your carousel to ensure users can easily swipe from one image to the next without glitches.

Carousel ads are perfect for showcasing a range of products or telling a step-by-step story.

Collection Ad Specs: Layouts and Image Resolutions

Collection ads are your virtual display window. To make them effective:

  • Ad Layouts: Choose from different layouts, such as a hero image with two smaller ones beneath it.
  • Image Resolution: High-resolution images (minimum of 600×600 pixels) are essential to make your collection look sharp.
  • Visual Appeal: Your collection should be visually cohesive and tell a story that resonates with your audience.

A well-crafted collection ad can take users on a journey and encourage them to explore your brand further.

Shopping Ad Formats: Product Tagging and Catalogue Integration

Shopping ads turn inspiration into action. Here’s how to make them work for you:

  • Product Tagging: Tag up to 25 items in an image, making it easy for users to find your products.
  • Catalogue Integration: Link your Pinterest ads with your online catalogue for a seamless shopping experience.
  • Easy Purchases: Ensure the path from ad to checkout is straightforward, with clear calls to action.

Effective shopping ads reduce the steps from discovery to purchase, making it easier for users to buy.

Idea Ad Criteria: Content and Inspiration Focus

Idea ads are all about sparking creativity. To craft these ads:

  • Content Inspiration: Provide valuable content that inspires users to take action.
  • Creativity Focus: Your ad should be a springboard for users’ creativity, encouraging them to engage with your brand.
  • Audience Attention: Capture the Pinterest audience with unique and compelling content that stands out.

An idea ad that resonates with users can increase engagement and brand loyalty.

Showcase Ad Parameters: Branding and Customisation

Showcase ads are your brand’s story in a pin. To make the most of them:

  • Branding Elements: Use your brand’s colours, logos, and style to create instant recognition.
  • Customisation Options: Tailor the ad to reflect your brand’s unique identity.
  • Business Identity: Your showcase ad should be a clear representation of what your business stands for.

A showcase ad that aligns with your brand identity can strengthen your brand’s presence on Pinterest.

Quiz Ad Formats: Question Limits and Answer Options

Quiz ads are a fun way to interact with your audience. Keep these tips in mind:

  • Question Limits: Stick to a few well-thought-out questions to keep users engaged without overwhelming them.
  • Answer Options: Provide clear and concise answer choices for a smooth user experience.
  • User Interaction: Design your quiz to be engaging and interactive, prompting users to participate and share.

A well-designed quiz ad can be a powerful tool for engagement and data collection.

By adhering to these specifications, you can create Pinterest ads that not only meet the platform’s requirements but also resonate with your audience, driving engagement and conversions for your business. Remember, the key to success on Pinterest is a blend of creativity, clarity, and technical precision.

Setting Up and Managing Pinterest Ad Campaigns

Embarking on a Pinterest ad campaign is an exciting journey that can lead to significant growth for your business. It’s not just about creating beautiful pins; it’s about crafting a strategy that resonates with your audience and meets your business goals. Let’s walk through the process of setting up and managing your Pinterest ad campaigns effectively.

Defining Your Campaign Objectives

Before you start pinning away, it’s vital to define what you want to achieve. Are you looking to drive more web traffic, generate leads, or boost sales? Your objectives will shape everything from your ad creatives to your budget. Aligning your ad formats with these goals is key. For instance, if you’re after sales, Shopping Ads might be your best bet, while Standard Image Ads could be great for increasing web traffic.

Targeting Your Audience on Pinterest

Pinterest is a treasure trove of engaged users, but not all of them are looking for what you offer. That’s where targeting comes in. You’ll want to zero in on your audience using:

  • Demographics: Age, gender, location – the basics that define who your audience is.
  • Interests: What are they into? Home decor, fashion, recipes?
  • Behaviours: Look at how they interact with content on Pinterest to tailor your ads.

The more relevant your ad, the better it will perform.

Crafting Compelling Ad Creatives

Your ad creatives are the heart of your campaign. They’re what catch the eye and spark interest. To make them compelling:

  • Visual Design: Use high-quality images that stand out and speak to your brand.
  • Copywriting: Keep it clear, concise, and action-oriented.
  • Branding: Incorporate your brand elements subtly but effectively.

A well-crafted ad creative can make all the difference in attracting the right audience.

Budgeting for Your Campaign: Cost Control and Bidding Strategies

Money matters, and so does how you spend it. Budgeting for your campaign means considering:

  • Cost Control: Don’t let your spending run away with you. Set limits and monitor performance.
  • Bidding Strategies: Understand the bidding process on Pinterest and choose a strategy that aligns with your goals.
  • Fund Allocation: Spread your budget across different ad formats and objectives to see what works best.

Smart budgeting leads to more efficient campaigns and better results.

Scheduling and Automation: Timing Your Ads for Optimal Impact

Timing is everything. To get the most out of your ads:

  • Ad Scheduling: Pin your ads at times when your audience is most active.
  • Peak User Activity: Look at the data to find out when these times are.
  • Automation Tools: Use Pinterest’s tools to schedule your ads for the best times, without having to be there to hit ‘post’.

With the right scheduling, your ads can reach more people and have a bigger impact.

By following these steps, you can set up and manage Pinterest ad campaigns that not only look good but also work hard for your business. Remember, it’s about combining creativity with strategy to capture the attention of your audience and lead them down the path to conversion.

Measuring and Optimising Pinterest Ad Performance

Sailing the Pinterest ad seas without a compass? That’s a no-go. Measuring and optimising ad performance is your compass in these waters. It’s not just about setting ads afloat; it’s about steering them towards success. Let’s dive into how analytics and testing can help you navigate towards better ad performance.

Key Metrics to Track for Pinterest Ads

To gauge how well your ads are doing, you’ll want to keep an eye on a few key metrics:

  • Click-Through Rates (CTR): This tells you the percentage of viewers who click on your ad. It’s a good measure of how compelling your ad is.
  • Engagement Rates: Likes, comments, saves – these interactions indicate how well your content resonates with your audience.
  • Conversion Rates: The ultimate goal – how many clicks turn into actions, like sales or sign-ups.

These metrics are the beacons that guide your Pinterest ad strategy.

Using Pinterest Analytics to Understand Ad Effectiveness

Pinterest Analytics is like your lookout at the crow’s nest, giving you a view of what’s working. Here’s how to use it:

  • Ad Insights: Dive into which ads are performing and why.
  • Data Interpretation: Learn from the trends and patterns in your ad data.

Understanding your ad performance through analytics is key to making informed decisions for future campaigns.

A/B Testing: Refining Your Ad Strategy

A/B testing is like sending out two ships to see which sails faster. It’s about tweaking your ads to see what works best. Here’s how to do it:

  • Test Setup: Run two versions of your ad with one key difference.
  • Variable Changes: This could be anything from the image used to the call-to-action.
  • Impact Measurement: See which version performs better and use that insight for your next ad.

A/B testing helps you refine your strategy for more effective ads.

Optimisation Techniques for Improved ROI

Optimising your Pinterest ads is how you get more bang for your buck. Consider these techniques:

  • Campaign Optimisation: Tweak your ads based on performance data.
  • Targeting Adjustments: Refine who sees your ad.
  • Creative Adjustments: Change up your visuals or copy to see what hits the mark.
  • Bidding Adjustments: Adjust how much you’re willing to pay for engagement or clicks.

By optimising your campaigns, you can improve your ROI and make your ad spend work harder for you.

By tracking the right metrics, using analytics to gain insights, testing different strategies, and optimising based on data, you can steer your Pinterest ads towards greater success. It’s about being responsive to the data and willing to adjust your sails as you go. Keep these navigational tips in mind, and you’ll be well on your way to mastering Pinterest ad performance.

Best Practices and Tips for Pinterest Advertising

Creating Pinterest ads that resonate with users and drive engagement requires a blend of creativity, strategy, and an understanding of the platform’s unique environment. Here are some best practices and tips to help your Pinterest ads stand out and capture the attention of your target audience.

Creative Best Practices for Standout Ads

To design ads that catch the eye and hold attention, consider these creative best practices:

  • High-Quality Images: Use crisp, clear images that showcase your products or message in the best light.
  • Consistent Branding: Ensure your ads are instantly recognisable by incorporating your brand’s colours, fonts, and logos.
  • Attention-Grabbing Visuals: Experiment with different layouts and elements to create visuals that make users stop scrolling and take notice.

Remember, the visual aspect of your ad is often the first thing Pinterest users will engage with, so make it count.

Tips for Writing Engaging Ad Copy

The words you choose can be just as powerful as the images. To write copy that engages and converts:

  • Engaging Copy: Start with a strong headline that speaks directly to your audience’s interests or needs.
  • Calls-to-Action: Use clear and compelling calls-to-action that encourage users to take the next step, whether it’s making a purchase, signing up for a newsletter, or learning more about your product.
  • Concise Messaging: Keep your message brief and to the point, making it easy for users to understand your offer quickly.

Effective ad copy should complement your visuals and guide users towards your desired action.

Strategies for Seasonal and Event-Based Campaigns

Seasonal and event-based campaigns can be highly effective on Pinterest. To make the most of these opportunities:

  • Seasonal Events: Plan your campaigns around key dates and events that are relevant to your audience, such as Christmas or back-to-school season.
  • Holiday Campaigns: Tailor your ad creatives to reflect the holiday’s themes, using imagery and messaging that resonate with the festive mood.
  • Content Planning: Start planning your content well in advance to ensure timely execution and maximise engagement.

By aligning your campaigns with the seasons and events that matter to your audience, you can increase relevance and impact.

Leveraging User-Generated Content and Testimonials in Ads

User-generated content (UGC) and testimonials can add a layer of authenticity to your ads:

  • User-Generated Content: Showcase real customers using your products to build trust and provide social proof.
  • Testimonials: Include positive reviews and testimonials to highlight the benefits of your offerings.
  • Trust Building: UGC and testimonials help to build trust with potential customers by providing evidence of others’ positive experiences.
  • Content Curation: Carefully curate UGC to ensure it aligns with your brand image and ad objectives.

Incorporating UGC and testimonials can be a powerful way to connect with your audience on a more personal level.

Staying Up-to-Date with Pinterest Ad Policy Updates

To ensure your ads are always compliant and effective:

  • Ad Policy Compliance: Regularly review Pinterest’s ad policies to stay within the guidelines.
  • Information Access: Keep an eye on the Pinterest Business site for the latest policy updates and best practices.
  • Guidelines Update: Be proactive in adjusting your ad strategies to reflect any new rules or recommendations.

Staying informed about policy updates helps protect your brand and ensures your ads continue to run smoothly on the platform.

By following these best practices and tips, you can create Pinterest ads that not only look great but also resonate with your target audience and drive meaningful results for your business. Keep these recommendations in mind as you craft your Pinterest advertising strategy to maximise the impact of your campaigns.

Frequently Asked Questions

Question 1: What are the best practices for selecting images for Pinterest Standard Image Ads?

Answer: Choose high-quality, visually appealing images with a 2:3 aspect ratio and ensure they align with your brand identity.

Question 2: Can I use GIFs in my Pinterest ad campaigns?

Answer: Yes, GIFs can be used in Promoted Pins to add motion and attract more attention to your ads.

Question 3: How do I ensure my Promoted Video Pins are optimised for mobile users?

Answer: Use vertical videos with an aspect ratio of 9:16 to provide an optimal viewing experience on mobile devices.

Question 4: Are there any restrictions on the content I can include in my Pinterest ads?

Answer: Yes, adhere to Pinterest’s ad policies which prohibit certain content, such as misleading information or overly promotional messaging.

Question 5: What’s the maximum number of images I can include in a Promoted Carousel Ad?

Answer: You can include up to 5 images in a Promoted Carousel Ad, each with its own title and landing page link.

How can Bright Sprout help?

Whether you’d like an expert to run your Pinterest and other social media accounts, or training on how to maximise your platforms, we’ve got you covered.

Our packages are always based upon your specific requirements so that you are never paying for something you don’t need.

If you’re ready to take your social presence to the next level, fill in our contact form.

Let's talk. Here to help your business thrive.

Ready to take your business to the next level? We'd love to help. Get in touch to find out more.

Bright Sprout
Unit 50
Easton Business Centre
Felix Road
Bristol
BS5 0HE