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Services. PPC (Pay Per Click).

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PPC

What is PPC?

PPC stands for pay-per-click advertising. It covers an ever-increasing range of digital advertising platforms and options, but what they all have in common is you only pay when someone actually clicks on your advert.

When managed well, PPC can be a highly cost effective way to promote your products or services to your chosen audience.

By far the most popular type of PPC advertising is Google Ads. If you conduct any search on Google you’ll see different types of results appear. Those with a little ‘Ad’ symbol next to them are all paid PPC results and you’ll notice that these appear at the top of the page.

What this means is that you can effectively pay to appear at the top of Google results for searches that are relevant to your business.

This can have a huge impact on traffic to your website/premises almost instantly – especially if you’re not currently ranking well for organic (non-paid) results because your SEO needs work.

How does PPC work?

Search engine PPC works on an auction basis, where you bid to appear for certain keywords. The cost to ‘win’ the auction depends on a number of factors, including how competitive the keyword is, the relevance of your ads to a particular keyword and your bidding strategy.

As well as advertising on search engines like Google, you can also buy pay-per-click advertising on social media platforms such as Facebook.

Sometimes referred to as ‘paid social’ or ‘social PPC’ these are the adverts you see in a variety of different locations when using social media.

Once again it’s all done by super smart auction, although with some key differences to search engine PPC.

As users are not necessarily searching for products or services on these platforms, ads are shown based on the targeting settings and strategy that you set.

The success of your ads will then depend on a number of different factors, including ad relevance, quality and engagement level, and your budget.

To learn more, read our Beginner’s Guide to PPC Advertising.

Why use a PPC agency?

The advertising platforms behind Google and Microsoft are highly sophisticated and allow for an almost endless combination of variables to be managed.

While all now offer simplified versions of these platforms for beginners, to truly access the power of PPC advertising, it is almost always beneficial to make use of the advanced features.

As mastering PPC takes time, knowledge and experience, working with a PPC agency like Bright Sprout is the best way to get the most out of your PPC campaigns.

Here at Bright Sprout, we are Google certified in Search, Display & Shopping Ads and have a wealth of experience across multiple other PPC platforms.

Contact us now to discuss how we can set up a bespoke campaign for your business, or optimise an existing setup.

Bright Sprout PPC Agency Services

We specialise in providing PPC management services for the following platforms:

  • Google Ads (Search, Display, Shopping)
  • Microsoft Advertising (Search, Display)
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

(Other platforms available on request)

If you’re new to PPC, we can implement a full account setup on your chosen platforms. If you already have pre-existing PPC accounts, we can simply take over the optimisation and management of your campaigns.

Speak to the Sprouts

Our packages are always based upon your specific requirements so that you are never paying for something you don’t need.

Get in touch to find out more.

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Who do we work with?

We are trusted by a wide variety of businesses, across a range of sectors
    Trident Fire Compliance
    Avon Cobblestone
    MidexPRO
    ELM Legal
    Henry Schein
    Chiropractic Care Clinics
    CR Windows
    Direct2Compensation
    Chapman, Robinson & Moore Accountants

What our clients say…

We've benefited from Bright Sprout's unique blend of insightful marketing and outright creativity for several years: it's helped us survive lockdown and bounce back with a vengeance!

Martin Young, Chiropractic Care Clinics

Bright Sprout have been instrumental in our growth over the past 12 months. They take the time to understand our business and the service it provides. They are like a right-hand man/woman to our business.

Mark Brown, CR Windows

Bright Sprout has been working with ELM Legal Services to enhance and provide a digital platform from which to promote and secure new business. This has been done without question to a five star standard. It is as though the team are on our payroll and form a crucial element of the ELM digital strategy. We have seen traffic increase, domain scores increase, conversions increase and most importantly sales increase. They are a professional outfit that provide a full agency service without all of the usual agency baggage. So glad we found them. Thank you.

Jim Emsley, ELM Legal Services

Bright Sprout have been amazing since we teamed up with them back in Oct 2022. The knowledge and support has been top class. Highly recommend them.

Kate Forss, Avon Cobblestone

Let's talk. Here to help your business thrive.

Ready to take your business to the next level? We'd love to help. Get in touch to find out more.


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