Harness the power of social media. Whether you’d like an expert to run your social media accounts, or training on how to maximise your platforms, we’ve got you covered.

What is social media?

Social media is a popular term used to describe applications where users can share content, interact with one another and network.

Some of the most popular social platforms include Facebook, Whatsapp, Instagram, Twitter, TikTok, LinkedIn, Pinterest and Snapchat.

While many of us have heard of the social media platforms mentioned above, it might surprise you to know that there are currently about 150 social media platforms out there!

Why do you need social media?

Social Media plays a huge part in our lives and with 57.6 million active social media users in the UK alone, it is an essential component in any marketing strategy.

Recent research from Global Web Index shows that the average daily use is 2 hours 27 minutes. With that many people engaging with social media and for that long, it makes it a great place to reach your target customers.

How does social media marketing work?

Social Media marketing can be split into 2 key areas, organic content and paid advertising:

Organic content

Organic content or ‘on-page content’ refers to free content that is posted on your business page or profile. This content will be visible to anyone who visits your business page, and it will usually appear in the feeds of people who follow your page or any hashtags you use.

Paid advertising

Paid adverts are also known as Pay Per Click adverts. This is where you can pay for your content to be shown to a wider audience on your chosen platform(s). You can define who you would like to see the paid adverts based on age, gender, location and interests.

Social Media Tips

Are you truly harnessing the power of social media or just posting the odd thing here and there and hoping for the best? To get the most out of your social media accounts, remember these top tips to consider when thinking about your social strategy:

• Consistency – you don’t necessarily need to post every day, but it is important you post consistently. This will help the algorithm favour your content (and therefore show it to more people).
• Clarity –  what are you trying to achieve with your post? Write a clear message that speaks to your target customer. Remember to include a strong call to action too – do you want them to visit your website? Or give you call?
• Unique – think about what makes you different from your competition and tell the world why it matters! Brands that have a compelling unique selling point (USP) and post unique content will stand out from competitors and are more likely to be memorable.

Bright Sprout Social Media Services

Whether you’d like an expert to run your social media accounts, or training on how to maximise your platforms, we’ve got you covered.

We work with clients across all industries and sectors, helping them engage with their target customers and build a strong brand identity online.

We offer the following social media services:

Social Media Support

Our social support service is ideal for business owners who need help with their social strategy and content creation but still want to interact with customers on their social accounts and manage their own inbox.

We’ll create a bespoke content plan for your brand, write your posts and design your social graphics – while you take care of your customers.

Social Media Management

Do you need a team to run the show? Social media management is the solution!

We take care of everything from creating a bespoke content plan for your brand, writing your posts, designing unique imagery and video content, scheduling posts and interacting with your customers.

Take the stress out of social and leave it to the experts.

Paid Social Ads

While organic social media is fantastic for engaging with your customers and building your brand, if you’re looking to reach a broader audience, paid social ads are the way to go.

All of the social media platforms now offer paid advertising which can be specifically targeted at those who are most likely to be interested in your products or services.

The best bit is you only pay when someone engages with your ads, which is why it’s often known as PPC (pay per click) marketing.

Visit our PPC page to learn more about this service.

Social Media Strategy

A solid social media strategy makes a HUGE difference when it comes to growing your business.

Do you have a brand that needs to be on all the different platforms to be relevant, or are you going to get more benefit by being more focused?

Each social media platform has its own specific algorithm that determines how, what, why and when to post content for maximum impact.

We’ll develop a bespoke social media strategy that works for you.

Social Media Training

If you have the capacity to manage your social media accounts in-house but don’t know how to make the most of them, our training sessions are the perfect solution.

We deliver both 121 coaching and larger group training sessions, virtually or face to face.

Whether you’re a complete newbie who needs to start from scratch, or a regular poster who wants to keep up with the latest changes, we will tailor a training package for you.

Speak to the Sprouts

Our packages are always based upon your specific requirements so that you are never paying for something you don’t need.

If you’re ready to take your social presence to the next level, get in touch to find out more.