How To Post On Pinterest: Tips For Businesses Just Getting Started.

“Boost your business on Pinterest with top tips for crafting a visual marketing strategy that shines.”

Quick Answer:

To start posting on Pinterest, businesses should set up a business account, understand platform jargon, create a strategic plan, design engaging pins, and utilise analytics for growth.

Key Takeaways:

• Establish a Pinterest business account with a recognisable username, a compelling bio, and a verified website to build credibility and access analytics, ensuring your profile aligns with your brand’s image and values.
• Create a Pinterest strategy that aligns with your business goals, understands your target audience, and plans content around seasonal trends and peak user activity times for maximum engagement.
• Design high-quality, visually appealing Pins with consistent branding and organise them into well-categorised Boards, using SEO-friendly descriptions and titles to enhance visibility and drive website traffic.

Welcome to the vibrant world of Pinterest, a platform that’s more than just a collection of beautiful images. For businesses looking to dive into social media marketing, Pinterest offers a unique space to showcase products and ideas through visual marketing. Unlike other social networks, Pinterest acts as a discovery tool that encourages users to find and save ideas. This means your content can live on and continue to engage users for much longer than a typical social media post.

Getting Started with Pinterest for Your Business

Pinterest is not just about pretty pictures; it’s a powerful tool for brand storytelling and driving significant web traffic to your site. With its focus on visuals, Pinterest allows businesses to create a visual narrative that resonates with their audience, making it an ideal platform for those who want to tell their story in a more compelling and memorable way.

The Perks of Pinterest for Business Growth

When it comes to growing your business, Pinterest is a goldmine. It’s a platform where users actively search for inspiration, making it ripe with opportunities for businesses to increase their exposure. Here’s why Pinterest should be a key player in your marketing strategy:

• Targeting Niche Markets: Pinterest’s search and discovery features make it easier to reach people who are interested in specific niches. This targeted approach means your content is seen by those most likely to engage with your brand.
• High User Intent: Many Pinterest users are planners and doers. They use the platform to plan life events, from weddings to home renovations, which means they have a high intent for purchasing. This makes Pinterest an ideal place to position your products or services.
• Success Stories and Statistics: Businesses that harness the power of Pinterest often see remarkable results. For instance, some brands have reported a significant increase in referral traffic from Pinterest, surpassing even that of other social media platforms.

Setting Up Your Pinterest Business Account Properly

To tap into the potential of Pinterest, you’ll need to set up a Pinterest business account. Here’s how to get started:

1. Choose the right username: Your username should be recognisable and reflect your business. It’s how people will find and remember you on Pinterest.
2. Create an engaging bio: Your bio should tell users what your business is about and what they can expect from your pins. Make it clear, concise, and compelling.
3. Verify your website: This step is crucial as it adds credibility to your profile and enables you to access Pinterest analytics. It’s a simple process that can make a big difference in how users perceive your brand.

Remember, your Pinterest profile is an extension of your brand. It should be professional and align with your brand’s image and values.

Key Pinterest Jargon You Need to Know

To navigate Pinterest effectively, it’s important to understand the platform’s lingo. Here are some key terms:

• Pins: These are the images or videos that you upload to Pinterest. Think of them as bookmarks for content that lives on or off the platform.
• Boards: Boards are where you organise your pins by topic. They help users discover your content and see the range of what you offer.
• Repins: When someone saves your pin to their board, it’s called a repin. This is how content spreads and gains visibility on Pinterest.
• Rich Pins: These are enhanced pins that provide more context and information, such as real-time pricing and availability for products.

Understanding these terms is essential for communicating with other Pinterest users and maximising your use of the platform.

By embracing Pinterest’s unique features and learning the ropes of setting up a business account, you’re well on your way to leveraging this visual platform for your business’s growth. With the right approach, Pinterest can become a key part of your marketing strategy, driving traffic to your site and helping you reach your target audience effectively.

Crafting Your Pinterest Strategy

Before you start pinning away, it’s crucial to have a Pinterest strategy in place. This isn’t just about what looks good; it’s about creating a plan that aligns with your business goals and meets your target audience’s needs. A well-thought-out strategy will guide your content creation, curation, and scheduling, ensuring that every pin serves a purpose.

Identifying Your Business Goals on Pinterest

What do you want to achieve with Pinterest? Is it more website traffic, heightened brand awareness, or increased online sales? Your goals will shape the content you share. For example:

• If you’re after more traffic, focus on creating pins that link back to your website with enticing calls-to-action.
• For brand awareness, create visually striking pins that capture your brand’s essence and make it memorable.
• To boost sales, pin your products with clear, high-quality images and include pricing and product information.

Each goal requires a different approach, so it’s important to define what success looks like for your business on Pinterest.

Understanding Your Target Audience on Pinterest

Knowing who you’re pinning for is half the battle won. Your target audience on Pinterest might differ from other platforms. They could be younger, more visual-oriented, or looking for specific inspiration. Dive into the demographics, interests, and behaviour patterns of your audience. This insight will help you craft targeted content that strikes a chord with potential customers. Ask yourself:

• What are their hobbies and interests?
• What kind of content do they interact with most?
• When are they most active on Pinterest?

The answers will help you tailor your pins to the people most likely to engage with them.

Content Planning: What to Pin and When to Pin It

Timing and relevance are everything on Pinterest. Align your content with seasonal trends, holidays, and events that resonate with your business’s niche. A content calendar is invaluable for planning and ensures you’re not missing out on key opportunities to engage with your audience. Consider:

• Pinning gift ideas a month before Christmas or during the lead-up to Valentine’s Day.
• Sharing summer essentials as the weather warms up.
• Highlighting special promotions or events related to your industry.

And it’s not just about what to pin, but when to pin it for maximum engagement. Research the best times when your audience is most active and schedule your pins to go live during these peak periods.

With a solid strategy in place, you’ll be posting on Pinterest not just with hope but with precision, reaching the right people at the right time with content that moves them closer to your brand.

Creating Your First Pins and Boards

When you’re ready to dive into Pinterest, the first step is to create Pins that capture the essence of your brand and organise them into Boards. It’s not just about pinning any image; it’s about pinning high-quality visuals that tell your story and drive website traffic. Your Pins are your first impression on Pinterest, so make them count with stunning images and clear links back to your site.

Designing Pins That Capture Attention

To design visually appealing Pins that stand out, you’ll want to focus on a few key elements:

• Use high-resolution images that are crisp and clear.
• Consider adding text overlays to your images to convey your message quickly.
• Maintain consistent branding across your Pins to build recognition.

Your Pins should be a visual treat that stops scrollers in their tracks, but they should also be a true reflection of your brand identity.

Organising Your Content with Pinterest Boards

Boards are where your Pins live, and they’re crucial for keeping your content organised and easy to navigate. When setting up your Boards, consider the following:

• Categorise your content to appeal to different audience segments.
• Choose Board names that are descriptive and resonate with your audience.
• Use Boards to showcase a variety of products or themes that reflect your brand.

Well-organised Boards make it easier for users to find what they’re looking for and discover more about what you offer.

Best Practices for Writing Pin Descriptions and Titles

The text that accompanies your Pins is just as important as the images themselves. Here are some tips for writing effective Pin descriptions and titles:

• Include keywords relevant to your content for SEO benefits.
• Keep your language clear, concise, and enticing to encourage click-through.
• Write descriptions and titles that reflect the content of the Pin and add value.

By following these best practices, you’ll be well on your way to creating Pins and Boards that not only look great but also help achieve your business objectives on Pinterest.

Growing Your Pinterest Presence

Expanding your Pinterest presence is about more than just the number of Pins you post. It’s about fostering a community, sparking engagement, and understanding the nuances of the platform. By interacting with other users, leveraging group Boards, and diving into analytics, you can refine your strategies and see your following flourish.

Engaging with the Pinterest Community

Active engagement is the heartbeat of any social platform, and Pinterest is no exception. Here’s how to get involved:

• Repinning: Share content from others that aligns with your brand to show you’re part of the community.
• Commenting: Leave thoughtful comments on Pins that catch your eye. It’s a simple way to start conversations and get noticed.
• Collaborating with influencers: Partner with Pinterest influencers to reach a wider audience. Their endorsement can boost your credibility and visibility.

Remember, genuine interaction can lead to a loyal following. People are more likely to engage with a brand that feels accessible and attentive.

Utilising Pinterest SEO to Increase Visibility

Pinterest is as much a search engine as it is a social network. To get your Pins seen, you’ll need to sharpen your SEO skills:

• Keywords: Integrate relevant keywords into your Pin titles and descriptions.
• Hashtags: Use hashtags to categorise your content and improve its discoverability.
• Descriptions: Write clear, compelling descriptions that include your keywords naturally.

By treating Pinterest as a visual search engine, you can drive organic traffic to your Pins and, ultimately, your website.

Implementing Rich Pins for More Dynamic Content

Rich Pins are a game-changer for businesses on Pinterest. They pull extra information directly from your website onto your Pin, providing users with richer context. Here’s how to get started:

• Apply for Rich Pins: You’ll need to prep your website with the right metadata and apply through Pinterest’s validation process.
• Use them wisely: Once approved, use Rich Pins to add pricing, article details, or recipe information to your Pins.

Rich Pins can significantly enhance the user experience, making your content more informative and actionable.

Measuring Success and Refining Your Approach

To truly thrive on Pinterest, it’s not enough to just post content and hope for the best. You need to keep a close eye on how your content performs. Tracking performance and diving into analytics will give you the insights you need to make informed marketing decisions. Understanding what resonates with your audience and what falls flat is key to refining your Pinterest strategy.

Navigating Pinterest Analytics for Insights

Pinterest Analytics is your go-to tool for measuring the success of your Pins and Boards. Here are the metrics you should be keeping an eye on:

• Impressions: How many times your Pins have been seen. This gives you an idea of your content’s reach.
• Clicks: The number of times someone has clicked on your Pin. This is a strong indicator of interest.
• Repins: How often your Pins are saved by others, which can amplify your content’s reach.

To access these insights, simply go to your Pinterest business account and check the analytics section. Use this data to understand which types of content are driving engagement and which ones you might need to tweak.

Adjusting Your Strategy Based on Performance Metrics

Once you’ve got a handle on your analytics, it’s time to put those insights to work. Here’s how you can adjust your content strategy:

• Posting schedule: Look at when your Pins are getting the most traction and adjust your posting times accordingly.
• Content types: If certain types of Pins are performing better, consider creating more content in that style.
• Targeting: Use your analytics to understand who is engaging with your Pins and refine your targeting to better reach your desired audience.

Embrace a test-and-learn approach. Try out new ideas, measure their performance, and keep refining your strategy. This is how you’ll find what works best for your business on Pinterest.

Exploring Pinterest Advertising for Further Reach

If you’re looking to boost your presence even more, Pinterest ads can be a powerful tool. Here’s a quick rundown on getting started with promoted content:

• Ad formats: Pinterest offers a variety of ad formats, from standard Pins to video and carousel ads.
• Promoted Pins: Start with promoting your best-performing Pins to extend their reach.
• Ad targeting: Use Pinterest’s targeting options to ensure your ads are seen by the right people.

By investing in Pinterest advertising, you can significantly increase your audience reach and take your Pinterest marketing to the next level.

Frequently Asked Questions

Question 1: How can I measure the ROI of my Pinterest activities?

Answer: Utilise Pinterest Analytics to track metrics like impressions, clicks, and saves, and correlate these with your website’s conversion data to assess ROI.

Question 2: What are the image size requirements for Pinterest Pins?

Answer: The optimal Pin image size is 1000×1500 pixels with a 2:3 aspect ratio to ensure quality and prevent cropping.

Question 3: Can I schedule Pins in advance, and if so, how?

Answer: Yes, use Pinterest’s built-in scheduler or third-party tools like Tailwind to plan and schedule your Pins.

Question 4: How often should I post new content on Pinterest to grow my audience?

Answer: Aim to Pin consistently, starting with at least once a day, and adjust frequency based on engagement and analytics insights.

Question 5: Is there a limit to the number of Boards or Pins I can have on Pinterest?

Answer: There’s no strict limit, but keep Boards focused and relevant, and avoid spamming with excessive Pins to maintain quality engagement.

How can Bright Sprout help?

Whether you’d like an expert to run your Pinterest and other social media accounts, or training on how to maximise your platforms, we’ve got you covered.

Our packages are always based upon your specific requirements so that you are never paying for something you don’t need.

If you’re ready to take your social presence to the next level, fill in our contact form.