Learn how to use Meta Business Suite to reach and engage your target audience, manage your online presence and measure the success of your marketing efforts
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What is Meta Business Suite?
Formerly known as Facebook Business Suite, Meta Business Suite is a free tool (gotta love a freebie!) which allows businesses and marketers to manage their presence on Facebook and other Meta-owned platforms such as Instagram and WhatsApp.
If you’re driven mad by multiple tabs for all your social media accounts, then Meta Business Suite is the perfect solution; offering a range of features to manage these accounts in one handy and easy-to-use dashboard.
Meta Business Suite allows businesses to create, manage, and track advertising campaigns, engage with customers and analyse performance.
Some of the key features of the suite include:
- Planner: using the Planner, you can organise your marketing calendar by creating, scheduling and managing your content.
- Ads Manager: with Ads Manager you can make and manage advertising campaigns across Facebook, Instagram and other platforms.
- Page Insights: this dashboard provides analytics and insights into the performance of your Facebook Page, including engagement metrics, audience demographics and more.
- Audience Insights: Audience Insights is a tool for understanding your target audience on Facebook and other platforms, including their interests, behaviours and demographics.
- Inbox: your Inbox houses Facebook Messenger, Instagram Messenger, Facebook and Instagram comments all in one place, allowing you to respond to messages easily, set up automations and more.
In a nutshell, Meta Business Suite is a comprehensive suite of tools that can help businesses of all sizes reach and engage with their target audience on Meta-owned platforms (chiefly Facebook and Instagram).
Why is Meta Business Suite useful for businesses?
You may be wondering why you should be using Meta Business Suite when you’re able to manage your Facebook and Instagram accounts within the apps themselves. Well, my friend, listen up because we’re going to convince you that Meta Business Suite is the way forward:
We say, “Down with pesky tabs!”. Meta Business Suite is the central hub for managing your Facebook and Instagram business accounts where you can easily access your pages, advertising campaigns and analytics all in one place.
Using Meta Business Suite, you can create highly targeted advertising campaigns that reach specific audiences based on demographics, interests, behaviours and more. Rather than taking a stab in the dark, this can help businesses get their message in front of the right people, increasing the likelihood of engagement and conversions.
Analytics and insights
When you’re busy running a business, it can be hard to keep on top of your social media performance. However, the Meta Business Suite provides a range of analytics and insights tools that can help you better understand your audience and measure the success of your marketing efforts. You can then use this information to optimise campaigns, improve targeting and make data-driven decisions and about future marketing strategies.
Communication with customers
The Inbox feature which we touched upon in the previous section is a vital tool for engagement. Think of it as a communication hub where you can view and respond to all your direct messages and comments across Facebook and Instagram. Keeping on top of this communication can help businesses to build relationships with their audience and provide customer support more efficiently.
You’re convinced, right? We thought so!
Luckily us Bright Sprouts have outlined the basic steps to getting started with the Meta Business Suite below.
How do I use Meta Business Suite?
If you haven’t yet set up Meta Business Suite, follow these quick and easy steps:
Create a Facebook Business Manager account
If you don’t already have a Facebook Business Manager account, you will need to create one.
You will be prompted to submit your details including businesses name, personal name and business email address:
Continue this process to set up your Business Manager Account.
Once you have created your Business Manager account, you can then connect your Facebook Pages, Instagram accounts, and other assets such as ad accounts – simples!
If you want to get started using Meta Business Suite, take a look at Ads Manager, Insights and Inbox tools we outlined above to get to grips with the basics.
Need more support?
If you would like Bright Sprout to help with your Facebook and Instagram accounts, get in touch. We offer a range of social media services including:
- Social Media Support
- Social Media Management
- Paid Social Ads
- Social Media Strategy
- Social Media Training