Want more website traffic? Read our blog on keyword research to boost your visibility.
Keyword research is a crucial part of SEO (Search Engine Optimisation). Knowing how to conduct keyword research and using relevant keywords and phrases in your web content can improve your visibility in search engine results pages (SERPs). This drives more targeted traffic to your site.
If you want to find out more about what keyword research is and, more importantly, how to do it, this is the blog for you!
What is keyword research?
Keyword research is the process of identifying and analysing the words and phrases that people use to look for information on search engines like Google. By finding the terms that are relevant to your business, have a high search volume, low competition, and high commercial intent, you can optimise your website’s content and structure to improve its visibility on SERPs and drive more targeted traffic to your site.
You can identify relevant keywords and phrases by using keyword research tools. We will cover this in more detail later so keep on reading!
Why is keyword research important for businesses?
Keyword research helps you to understand what your audience is searching for and how to create content that meets those needs. It also gives insight into their interests and the language they use to search so that you can further target your content, making it more likely that your audience will engage with your site.
Research has shown that 68% of all trackable website traffic is sourced from organic and paid search which vastly exceeds other channels, including social media. But there are other reasons why keyword research is an important part of SEO:
- Improves visibility: When you target the right keywords and phrases, it improves your chances of ranking higher in SERPs for those keywords. Simply put, this means that people searching for those terms are more likely to find your site.
- Boosts traffic and conversions: Using relevant keywords will attract more targeted traffic to your site which can lead to more conversions and sales.
- Keeps you ahead of the game: By monitoring your competitors’ keyword strategies, you can identify gaps in your own approach and make adjustments to stay ahead of the competition.
- Saves time and resources: Keyword research helps you focus your content creation efforts on topics and keywords that are most likely to attract your target audience, saving you time and resources that might otherwise be wasted on irrelevant or low-performing content.
Overall, keyword research is an important part of any successful SEO strategy, as it helps you create content that resonates with your audience and improves your search engine visibility and traffic.
How do I conduct keyword research?
At Bright Sprout we’ve compiled 7 top tips on conducting keyword research so that you can optimise your web content:
- Brainstorm: Begin by brainstorming potential keywords or phrases that are relevant to your website or business. Think about what your prospective customers might search for when looking for a product or service like yours.
- Use a keyword research tool: Use a keyword research tool like Google Keyword Planner, Ahrefs, Semrush, Moz, etc. to find additional keyword ideas, search volume, and competition data. Google Keyword Planner is a free keyword explorer, but most sites offer free basic searches with the option to pay for enhanced services (like Ahrefs, Semrush or Moz).
- Analyse your competition: Look at your competition to see what keywords they are using and the kinds of content they are producing. This will give you an idea of what keywords you should be targeting and how to structure your content.
- Consider long-tail keywords: Long-tail keywords are longer, more specific phrases that have lower search volume but may be easier to rank for. They can also bring in highly targeted traffic.
- Group and prioritise: Group your keywords into clusters based on relevance, intent, and search volume. Then prioritise them based on their potential to drive traffic and conversions.
- Use keywords strategically: Whilst you should try to use keywords in your website’s content, meta tags, headings, URLs, and internal linking, be careful not to overdo it. Keyword “stuffing” can hurt your rankings.
- Monitor and adjust: Continually monitor your keyword rankings and adjust your strategy as required to improve your rankings and traffic. Keyword research is an ongoing process so it’s important to revisit and update your keyword strategy as search trends and your business evolves.
Can Bright Sprout help with keyword research and SEO?
In short, yes we can!
Included in the Design Rush listing for recommended search engine optimisation agencies, we have extensive SEO experience across multiple sectors and can help with the technical aspects, content and links to ensure your website is fully optimised.
We are constantly monitoring changes to search engines and keep up to date with all the latest guidance from Google, Microsoft and the other major players.
We then combine this knowledge and experience with market leading software to get the best results for you.
If you’d like to learn more, speak to us sprouts by giving us a tinkle on 07518716890 or fill out our contact form and we’ll be in touch.
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