In the world of digital marketing, Pinterest often gets overshadowed by giants like Facebook, Instagram and LinkedIn. However, for businesses that know how to tap into its potential, Pinterest can be a powerful tool in your digital marketing strategy.
With over 450 million monthly active users, Pinterest is more than just a platform for DIY projects and recipes; it’s a powerful visual search engine that can drive significant traffic, leads, and sales to your business.
If you’ve ever wondered, “How do I create successful pins on Pinterest for my business page?” you’re in the right place. This guide will walk you through the essential steps of Pinterest pin creation, offering insights and tips that go beyond the basics.
Why Pinterest Matters for Your Business
Before diving into the “how,” let’s briefly touch on the “why.” Pinterest isn’t just another social media platform; it’s a discovery tool where users actively search for inspiration, ideas, and products. In fact, 97% of Pinterest searches are unbranded, meaning users are open to discovering new brands and products. This makes Pinterest an ideal platform for businesses looking to increase brand awareness and reach new audiences.
The Basics of Pinterest Pin Creation
Creating a successful pin on Pinterest isn’t just about uploading an image and calling it a day. It’s a strategic process that requires careful consideration of design, content, and optimisation.
Step 1: Understand the Pinterest Pin Format
Before you start designing, it’s crucial to understand the standard Pinterest pin format. Pinterest pins are vertical images, typically with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). This vertical format is designed to take up more space in the Pinterest feed, making your pins more eye-catching.
Key considerations
- Aspect Ratio: Stick to the 2:3 aspect ratio for the best results. Anything taller or shorter may be truncated in users’ feeds.
- File Type: JPEG or PNG files are preferred.
- Size: Keep the file size under 20 MB to ensure fast loading times.
Step 2: Designing a Pinterest Pin That Stands Out
Designing a Pinterest pin is more art than science, but there are a few best practices that can help your pins stand out in a crowded feed.
1. Use High-Quality Images
Pinterest is a visual search engine, so the quality of your images is paramount. Use high-resolution photos that are clear, vibrant, and relevant to your content. Avoid using generic stock photos that don’t add value to your message.
2. Incorporate Text Overlays
Text overlays are a great way to make your pin’s message clear at a glance. Use bold, easy-to-read fonts and keep the text concise. Your text should complement the image, not overwhelm it.
3. Choose Colours Wisely
Colour psychology plays a significant role in how your pins are perceived. Bright, warm colours like reds, oranges, and yellows can evoke excitement and grab attention, while cooler tones like blues and greens can convey trust and calmness. Ensure your colour palette aligns with your brand identity.
4. Branding is Key
Always include your logo or website URL on your pins. This not only helps with brand recognition but also ensures that your content is credited to your business, even if the pin gets shared across multiple boards.
5. Keep it Simple
Cluttered designs can be overwhelming. Focus on a clean, simple design that communicates your message quickly. Remember, Pinterest users are skimming through hundreds of pins, so clarity is crucial.
Step 3: Crafting Compelling Pin Descriptions
Once your pin is designed, the next step is to craft a compelling description. This is where you can add context to your pin and include relevant keywords to improve its discoverability.
Tips for writing effective pin descriptions
- Use Keywords Naturally: Integrate keywords like “Pinterest pin creation” and “designing a Pinterest pin” naturally into your description. Avoid keyword stuffing, as it can harm your pin’s visibility.
Click here for our guide on how to find the best keywords for Pinterest
- Include a Call to Action: Encourage users to take the next step, whether it’s visiting your website, reading a blog post, or purchasing a product.
- Be Descriptive: Provide enough detail to entice users to click through, but keep it concise. Aim for around 400-500 characters.
Step 4: Utilising Pinterest SEO
Pinterest operates much like a search engine, which means that SEO (Search Engine Optimisation) is vital to getting your pins noticed. Pinterest SEO involves optimising your pins, boards, and profile to rank higher in Pinterest search results.
Essential Pinterest SEO tips
- Optimise Pin Titles and Descriptions: Ensure that your titles and descriptions contain relevant keywords.
- Leverage Rich Pins: If applicable, use Rich Pins, which automatically sync information from your website to your pins, providing more context and increasing engagement.
Step 5: Pinning Strategy – When and How to Pin
Now that you’ve designed a stunning pin and optimised it for search, the next step is to think about your pinning strategy. Unlike other social platforms, where timing is everything, Pinterest’s algorithm is designed to prioritise evergreen content. However, the timing and frequency of your pins can still play a significant role in their success.
Click here to read our guide on how many Pinterest pins you should post per day.
1. Pin Consistently
Consistency is key on Pinterest. Rather than pinning sporadically, aim to pin content regularly. This keeps your profile active and signals to Pinterest’s algorithm that your account is a valuable source of content.
2. Optimal Pinning Times
While Pinterest doesn’t operate strictly on real-time engagement, certain times of the day and week can yield better results. According to studies, the best times to pin are between 8 PM and 11 PM when users are most active. Weekends, particularly Saturdays, also tend to see higher engagement.
3. Re-Pin Strategically
Don’t just pin your content once and forget about it. Re-pinning your own content to different boards over time can increase its visibility. Just make sure to space out your re-pins to avoid appearing spammy.
4. Diversify Your Boards
Create multiple boards that reflect different facets of your business or customer interests. Pin your content across these boards to reach various segments of your audience.
Step 6: Analysing Pin Performance
Once your pins are live, the work doesn’t stop there. Analysing their performance is crucial to understanding what works and what doesn’t. Pinterest’s built-in analytics tools can provide valuable insights into how your pins are performing, who is engaging with them, and what content resonates the most with your audience.
Key Metrics to Track:
- Impressions: The number of times your pins have been seen.
- Saves (Repins): How many times users have saved your pins to their boards.
- Clicks: The number of users who clicked through to your website.
- Engagement Rate: A measure of how well your pins are performing relative to how many people see them.
Use these insights to refine your strategy. If certain pins are performing exceptionally well, analyse why and apply those principles to future pins. Conversely, if a pin isn’t performing as expected, consider tweaking its design, description, or timing.
Step 7: Staying Up to Date with Pinterest Trends
Pinterest is a platform that evolves, with new features and trends emerging regularly. To stay ahead, it’s essential to keep up with Pinterest trends and updates. Whether it’s new design trends, seasonal content, or changes in Pinterest’s algorithm, staying informed will help you maintain an effective Pinterest strategy.
One of the best ways to stay updated is by regularly visiting the Pinterest Business Blog, the Pinterest Trends Page and other reliable sources. Incorporating trending ideas into your pins can give you an edge over competitors who are slower to adapt.
Conclusion: Mastering Pinterest for Your Business
Creating successful pins on Pinterest isn’t just about following a formula; it’s about understanding your audience, staying creative, and being strategic with your efforts. By following this guide, you can start crafting pins that not only look great but also drive tangible results for your business.
Remember, the journey doesn’t end with creating a pin. As highlighted in this article by HubSpot, “To make sure you’re optimising the other pins on the board, all you have to do is follow all of the tips above for each pin. With a little more mindfulness when pinning, you’ll have more and more opportunities to grow your business through Pinterest.”
For businesses looking to scale their Pinterest strategy and make the most of this platform, partnering with a seasoned digital marketing agency like Bright Sprout can offer the expertise needed to elevate your Pinterest game. While this guide gives you a strong foundation, a tailored strategy can help you achieve even greater success.
By implementing these seldom-discussed but crucial steps, your business can leverage Pinterest as a powerful tool in your digital marketing strategy, driving more traffic, engagement, and ultimately, revenue.
With these tips in hand, you’re now ready to create Pinterest pins that not only stand out but also deliver results. So, go ahead—start pinning with purpose and watch your business grow.
Looking to explore other areas of digital marketing?
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Whether you’re looking to dominate search engines organically with SEO, thrive creatively through Content Marketing and Social Media Marketing, attract a new audience with Pinterest Marketing or revamp your online presence with Web Development, we can help you fulfil your online potential.
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